Gucci Bloom was put together in the image of the contemporary, diverse and authentic Gucci woman and is the first perfume by creative director Alessandro Michele for the brand. Bloom stands for a garden full of flowers and must, as the name indicates, really blossom. Notes of natural tuberose and jasmine leaves leave an unexpectedly rich perfume of white flowers on the skin. Chinese honeysuckle, a plant that changes color when it blossoms, creates a powdery floral perfume. The campaign outlines Bloom’s ability to carry the wearer to the lush garden on which the scent was inspired, and is worn by actress Dakota Johnson, model and actress Hari Nef and artist Petra Collins.